THE 1 DAY AUTHENTIC BRANDING WORKSHOP MODULES
Introduction to Authentic Branding
Introduction to Authentic Branding
Introduction to Authentic Branding
An inspirational awareness presentation by Global brand strategist and Journey creator - Micha McKerr.
Left Brain v Right Brain Activity
Introduction to Authentic Branding
Introduction to Authentic Branding
Multi sensory mindfulness activity awakens the dormant right brain and inner child. Be prepared to step out of your comfort zone (and shoes).
Start with Y
Introduction to Authentic Branding
Psychology 101
Reconnect with your core values during this global influencer insert.
Your values determine your visuals.
Psychology 101
Brand Design Activity
Psychology 101
Gain insight into the world of colour, consumer and NLP psychology.
Identify and apply to your brand.
Analysis & Actions
Brand Design Activity
Brand Design Activity
Analyse your existing brand.
Present your findings and recommendations to the group.
Brand Design Activity
Brand Design Activity
Brand Design Activity
Design your Authentic Brand.
Our expert designers are on hand to assist and create your digital design.
Group Feedback Session
Acting as a focus group brands are put to the test. The winning and most authentic brand receives a Brand Roll Out Package worth R25000.
Positioning, Personality, Promise
Your brand look and feel evolves into tone, style and tag line guidelines.
Copywriting Do's and Don'ts are included in this module. Your tag line is the finishing touch and your Authentic Brand is born.
AY or Ai Quiz
AY or Ai Quiz
A relaxing way to test your knowledge and wrap up an intense, exciting and productive day.
Presented and Summarised by Micha McKerr